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Cornell notes

📌Topic: Propaganda Techniques in Advertising

Course: Marketing

Date: 01/03/19
Professor: dr. Joss

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1		Resources 📎
2		Propaganda Book by Edward Bernays

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1		Key Points 🔐
2		Propaganda - Messages intended to persuade audiences to propaganda?
3		Advertisers use propaganda using 4 techniques: Testimonial, Bandwagon, Plain Folks, Transfer
4		Testimonial Example: Michael Jordan sells Nike shoes.

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1		Questions 💬
2		What are 4 common techniques used by advertisers?

	A	B
1	Actions 📋
2		Read book
3		Think about new examples of propaganda
4		Review lecture notes
5		Analyze ideas
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1		Summary of Notes 📝

Propaganda is a common technique used in marketing. We see it in the way products are represented in forms of media—from television, radio, to social media. It influences the way we feel about something and can influence the choices we make...

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