Product Specs

Context ⭐️

Issues 🚫

• Energy and focus - Consumers need to stay focused throughout the day. They look to coffee to get a pickup
• Taste - Consumers don't want products that taste bad. They are seeking high quality taste
• Health - Consumers care about their health and what they put in their bodies. They want products that are minimally processed and come from organic sources
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Solutions 🔑

• Provide adequate caffeine dosage in each serving
• Make sure products are high quality in taste
• Make products that are organic and locally sourced. Minimal preservatives should be in the products.
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Research 🧪

 

Research

Success Criteria 💯

• Increased revenue of $1,000,000
• Social media engagement and conversions
• Average monthly sales of at least 800
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Ideas 💡

• Create new flavor options to appeal to wider tastes
• Create sugar-free version for people who are more health-conscious
• Use better packaging and bottle designs
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Goals 🎯

• Increase number of sales
• Broaden consumer base
• Increase revenue
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Solutions ✨

• Create new flavors and research trending coffee flavors
• Include more healthy options
• Use packaging to highlight benefits
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Evaluation 🚀