A Guide to Recruiting on Facebook Toggl Blog

With over 2.1 billion lively customers, Fb is by far the most important market for candidate sourcing. But, just one out of 5 recruiters and hiring managers are recruiting on Fb! That can assist you get began with Fb recruiting, right here’s a information on how one can use Fb posts and paid advertisements to get extra passive, high quality candidates to use in your jobs.

Why try to be recruiting on Fb

To start with, chances are you’ll assume: “Why use Fb for recruiting? Isn’t it higher to make use of job boards and Linkedin?”

When corporations publish a brand new job opening, they often put it on the market on job boards. This is sensible as a result of that’s the place all of the lively job seekers are hanging out. Nevertheless, by relying solely on job boards, you’re lacking out on “passive” expertise – individuals who aren’t actively looking for a job however may be open to the precise alternatives.

Fb began as a platform the place images, life updates, and information was shared with pals. Nevertheless right now, it’s a prime advertising channel. Why? As a result of everyone seems to be on it. On a regular basis. Recruiting on Fb isn’t that completely different from advertising – it’s worthwhile to put your job advert out in entrance of the precise folks on the proper time. And Fb could be a good spot to do this.

Listed here are some advantages of recruiting on Fb.

1. Vast candidate attain

Utilizing Fb for recruiting is a really efficient technique to attain passive candidates. As of 2018:

• 79% of job seekers use social media of their job search
• Fb has 2.19 billion month-to-month lively customers and 1.three billion lively every day customers.
• Fb customers are extra lively than another social media customers. 350 million images are uploaded day-after-day, with 14.58 million picture uploads per hour, 243,000 picture uploads per minute, and four,000 picture uploads per second.
• Each 20 minutes, 1 million hyperlinks are shared, 20 million good friend requests are despatched, and three million messages are despatched.
• 55 million standing updates are made day-after-day.

All these numbers are simply too massive to disregard.

As a comparability, Linkedin has 610 million monthly active users. Indeed, one of many largest job boards on this planet, will get round 360 million monthly visits, Monster will get round 23 million monthly visits, and CareerBuilder round 15.2 million hits per month. 

Though these numbers are very spectacular, they’re nonetheless distant from reaching Fb’s insanely excessive lively month-to-month consumer rely.

2. Low candidate sourcing prices

Another excuse to contemplate recruiting on Fb is the low prices. 

On common, it prices wherever from $25 – $500 to publish a job on job boards (often the extra area of interest job boards, the upper the costs). Here’s the pricing overview of the most important job boards in the marketplace right now:

• Craigslist – In most main metropolitan areas, the charges vary from $25 to $75
• Monster – Charges for a single 30-day itemizing are $375
• CareerBuilder – A single posting prices $419
• SimplyHired – A fundamental job posting begins at $99 for 30 days

As a comparability, posting a job replace on your enterprise’ Fb web page is totally free. If your enterprise has a powerful employer model and excessive Fb following, merely posting a hyperlink to your job advert means you’re reaching all of your followers fully free!

Certain, most of them aren’t lively job seekers and aren’t most likely going to use in your open place. But when your publish is interesting, they could share it with their pals, who may share it with theirs, who may share it with their pals…. And that’s the place the great thing about a publish re-sharing is available in. 

If your organization’s Fb web page doesn’t have an enormous follower-base, otherwise you don’t need to share your job postings on your enterprise’ web page, you should utilize Fb Advertisements to particularly goal the individuals who may be within the job. With the precise message and the precise focusing on, you may attain lots of people at low prices.

For instance, the average cost-per-click for Facebook ads for all countries is $0.97 – which means it prices you round $1 to get 1 particular person to go to your job advert. That’s fairly good contemplating that these individuals are extremely focused leads.

three. Excessive worker referral charges

By branding your organization and posting your job openings in your Fb Enterprise web page, you’re making it extraordinarily simple for crew members to share these posts. Constructing a powerful firm tradition and employer manufacturers will increase the chance of your staff desirous to re-share your organization’s posts.

Additionally, each time you tag a crew member in a publish or a photograph, all of this particular person’s pals may also see your publish. So, even when your staff received’t share your organization posts with their pals, simply tagging them in a publish already means your job publish is reaching a wider viewers.

four. Quick sourcing

The issue with posting your job advert solely on job boards is that you simply’re passively ready for candidates to use. In finest instances, it is best to have sufficient candidates to select from inside 1-2 weeks. In worst instances, getting robust, certified candidates to see your job advert on job boards may take months.

With Fb recruiting, you’re in cost. The extra actively you publish the roles and run the advertisements, the quicker you’ll attain your best candidates.

6 Steps to Recruiting on Fb

Step 1: Create a Fb Enterprise web page

Earlier than you even can begin with Fb recruiting, you’ll have to have an lively Fb Enterprise web page in your firm.

If your organization could be very massive and hires fairly often, it may be clever to arrange a separate web page for all profession associated posts. For many instances, although, operating all HR and advertising posts below the identical Enterprise web page is sweet sufficient. 

You possibly can arrange a web page by selecting Pages > Create Web page > Enterprise or Model. Simply fill in all of the fields about your organization and also you’re good to go!

Step 2: Share your organization tradition

To construct belief round your Enterprise web page, an excellent technique is to share somewhat bit about your organization tradition – like images or movies of the workplace or crew occasions, humorous quotes or clever phrases from the crew members and so forth. 

You possibly can publish these updates in your Enterprise Web page Timeline, and even higher – below the identical folder. This manner, if a possible job candidate lands in your Fb Enterprise web page, they’ll rapidly discover all related details about the corporate tradition.

For instance, inbound advertising & gross sales software program HubSpot actively shares images of their crew occasions, workdays within the workplace and so forth. This provides an excellent behind-the-scenes view into their firm tradition. 

Step three: Create an interesting job publish on Fb

When you’ve arrange a Fb Enterprise web page and shared somewhat bit about your organization, the subsequent query is: how one can make a job publish on Fb that may get folks’s consideration? 

That’s the place good copywriting, visuals, and call-to-actions are available in.

Copywriting

It’s good to maintain the textual content of your posts brief and point out some profit that comes with the job. It may be both the wage vary, some worker perks like free gymnasium card or the likelihood to journey, or no matter it’s that makes your organization and your crew stand out from the rivals. 

Although this stuff aren’t carefully associated to the job position, they’ll enable you seize folks’s consideration. Bear in mind – your purpose is to make your publish viral.

For instance, mission planning software program Toggl Plan makes use of their free branded T-shirts to get passive candidates’ consideration on Fb. They use Toggl Hire skills challenges for screening and figuring out the perfect candidates, and so they give away free T-shirts to everybody who scores excessive on the abilities assessments. This manner they get passive candidates to use for his or her jobs and promote their manufacturers by cool T-shirts.  

Visuals

In case you don’t have free merchandise merchandise to provide away, otherwise you don’t need to reveal the wage vary, it’s also possible to use both images of your crew, some nice inventory images, or just a giant title with the position identify on a colourful background – whichever visible helps seize consideration.

You’ll find nice inventory images free of charge from Unsplash or Pexels. For easy visible layouts and advert creation, you should utilize a free software Canva.

Name-to-action 

One other factor to consider is the call-to-action of your publish aka which motion would you like the job candidates to take. Is it ‘Apply now’, ‘Be taught extra’, ‘Share with pals who’re ’, or one thing else? Keep away from being passive. 

Listed here are some extra nice job publish examples:

If you wish to promote a number of job posts without delay, you should utilize the carousel post to spotlight a number of pictures and hyperlinks.

PS! As a substitute of sharing your Fb job publish with all of your web page followers, it’s also possible to arrange particular demographics standards in your public publish.

First, click on on the world map icon and select “Demographics”

Subsequent, arrange your standards for individuals who can see your publish of their Information Feed.

And also you’re achieved! Your publish is now shared with those who match these standards. 

Step four: Increase your Fb posts

Along with selecting who can see your public Fb posts, it’s also possible to increase your posts to succeed in an excellent wider viewers.

Increase is a quite simple resolution for including somewhat additional push to your posts. I personally don’t use it as a result of it doesn’t permit me to particularly select my audience, but when all you need is somewhat little bit of an engagement increase, this massive blue “Increase publish” button below your posts will work simply advantageous.  

Step 5: Share your job publish on Fb teams

One other nice possibility to succeed in passive candidates is to publish your job advert on Fb Teams.

There’s a group for just about every thing on Fb. The one activity is to search out the precise ones. You’ll find these by merely looking for your goal key phrase and filtering the solutions by “Teams”. 

For instance, my easy seek for “growth jobs” teams gave me over 20 outcomes.

Nevertheless, earlier than posting your job opening on the Teams, fastidiously learn the group guidelines to ensure your publish is related for the group. And publish solely a few times – nobody likes spammers

Step 6: Create a paid advert marketing campaign for job posting

Sharing your publish with your personal followers has its limits. To get your job posting in entrance of a whole bunch (and even 1000’s) of extremely focused candidates, you’ll want to advertise your posts through Fb Advertisements.

The advert marketing campaign setup consists of three steps: Marketing campaign particulars, Advert Set particulars, and Advert particulars.

Marketing campaign particulars

First, it’s worthwhile to select the target of your marketing campaign. This tells Fb algorithms which purpose you need to intention for. For job postings, it’s clever to decide on both Attain or Site visitors.

• Attain signifies that your purpose is to succeed in as many individuals as doable.
• Site visitors signifies that your purpose is to get as many individuals to go to your job hyperlink as doable.

You possibly can examine every goal extra completely by hovering on them.

I selected ‘Site visitors’ because the purpose as a result of I would like extra folks to go to my job publish hyperlink outdoors of Fb.

Advert Set Particulars

Subsequent, you’ll have to arrange focusing on in your advertisements, aka your Advert Set.

For this to work out, begin by considering of the kinds of people that could be occupied with your job opening. The place do they stay? How outdated they’re? What varieties of pages would they like on Fb? What are their present job titles? And many others.

For instance, my job location is within the Netherlands however the position is in English, so I solely goal English-speaking folks dwelling within the Netherlands. I select age 23-45. I additionally know that to be able to be certified for my position, the candidate must know Javascript and Java, so I mark these because the required pursuits.

If I need to attain a bit wider viewers, I may add some extra normal pursuits which can be related to my job opening, reminiscent of “software program engineering”, “software program growth” and so forth.

A great tip right here is to attempt to maintain the potential attain not too particular and never too broad. Having too particular viewers makes the advertisements costly as a result of it’s tough to search out these folks, whereas having too broad means your advertisements most likely aren’t related, therefore nobody will click on.

Subsequent, arrange the price range, schedule, and placements in your advertisements. It’s sensible to start out with a smaller price range ($50-100) to see how properly your advertisements are performing. You possibly can all the time add additional price range as you go.

Advert Particulars

After you’ve arrange your Marketing campaign particulars and Advert Set particulars, you’ll have to arrange the Advert. In case you’ve already posted the job in your Fb Enterprise web page, you may merely reuse the prevailing publish.

The second possibility is to arrange a totally new advert. Merely comply with the steerage on Fb. And bear in mind – use brief and sharp copy and nice visuals.

Advert Marketing campaign Monitoring

After you’ve printed the job advert, await about 12-24 hours to see how properly your advertisements are performing. Intention for:

• Low Value per End result 
• Excessive Relevance Rating
• Excessive numbers of hyperlink clicks & Touchdown Web page Views

In case you’re not proud of the outcomes, merely change both the focusing on, message or visuals, and take a look at once more.

Errors to Keep away from when Recruiting on Fb

Once you’re simply beginning out with Fb Recruiting, likelihood is you’ll make some rookie errors. Listed here are the four commonest errors you may keep away from:

1. Losing time on guide sourcing

Like I discussed earlier than, guide sourcing may give wonderful outcomes however provided that you’re being inventive together with your search question and you set a number of time into it. In case you don’t have a lot time, my humble advice is – don’t trouble with guide sourcing. You’re higher off with operating your job posts as paid advertisements.

2. Not increasing your Fb publish attain

To actually get probably the most out of your posts, it’s clever to increase your attain. In spite of everything, reaching extra folks and sourcing extra candidates is the entire level of posting a couple of job opening on Fb within the first place, proper? With a low price range of solely $15, you may already arrange an advert in your publish and attain extra folks. Do it – however do it correctly (see #three).

three. Concentrating on the mistaken viewers together with your advertisements

Once you’re simply beginning out with Fb advertisements, all of it may really feel a bit overwhelming.

You may need many questions like “What ought to my marketing campaign purpose be?”, “How ought to I identify my Advert Units?”, “Which visuals ought to I take advantage of to draw probably the most candidates?” and so forth. All these questions are vital, however don’t fear – you’ll determine it out over time (or you may merely use the identical setup as I’ve talked about on this publish).

Nevertheless, an important factor to get proper is your audience. Use a mixture of pursuits and job titles to draw the folks you need. And if after 1-2 days you don’t see the outcomes that you simply had hoped for, pause your advertisements, make a couple of modifications to your audience, and maintain attempting. 

four. Not encouraging re-sharing posts

One other unused potential lies in creating re-sharable posts. Once you publish one thing like “We’re hiring an Workplace Supervisor! Be part of us now!” it solely resonates with people who find themselves occupied with that chance. 

Wording the identical publish as “Hey, Workplace Supervisor – we’re on the lookout for you! Be part of us should you like organizing occasions and maintain every thing within the workplace below management. And if that’s not your factor, please tag a good friend who may be ”. Including this one sentence could make an enormous distinction. Now you’re additionally chatting with individuals who aren’t occupied with your supply however may need a good friend who’s.

Combining Toggl Rent with Fb

In case you’re already utilizing Toggl Hire skills-based hiring tool for attracting candidates and screening their abilities, sourcing candidates on Fb is only a few clicks away from you. 

After you’ve arrange your brief abilities problem to draw and consider candidates, merely head over to ‘Share’ web page the place you may share your job opening in your social media channels with only a single click on.

In case you’re not but utilizing Toggl Rent, give it a try – it’s free to get began! You’ll get full entry to a rising pool of pre-built abilities assessments made by business consultants, you may arrange your personal assessments, and the perfect half – sourcing candidates and filtering out the perfect ones is not going to be a headache anymore

TL,DR:

Don’t underestimate Fb relating to recruiting and sourcing candidates. In comparison with Linkedin and job boards, sourcing candidates on Fb is commonly cheaper and quicker, and will help you attain extra (passive) high-quality candidates.

There are a lot of alternative ways to supply candidates on Fb. You possibly can:

• Manually supply candidates with inventive search queries
• Create an interesting Fb job publish and share it together with your followers
• Increase your job posts to succeed in a wider viewers
• Share your job posts on Fb teams and communities
• Flip your job posts into an promoting marketing campaign to particularly goal the correct of individuals (probably the most environment friendly tactic)

Whichever technique you select, this text has a step-by-step information to all these techniques. 

April 22, 2020