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Marketing Brief

๐Ÿ’Ž Project Name

Campaign 9.0

๐Ÿงฟ Company Name

๐Ÿ—ฟ Zylcar Corporation

๐Ÿ“… Due Date

12/12/2025๏ปฟ

๐ŸŒ Project Owner

๏ปฟBruce Loo๏ปฟ

๐ŸŒš Client Background

๐Ÿšฉ

Fill in the fields and add links to your website, social networks, and other resources that we will need to learn and understand your product.

For 10 years, Zylcar Corporation has been serving customers in the USA, UK and other English speaking countries with the best app for online work collaboration.
 
A
B
C
1
Website
2
Social Links
3
Other

Company Mission:

To revolutionize the way people work

Company Values:

Responsibility, Creativity, Innovations.

๐Ÿ”ฎ Project Overview

๐Ÿšฉ

Use asterisks to indicate campaign priorities so we can more easily navigate your needs.

 
Subject
Importance
Comments
1
Lightness of perception
One of the characteristics of our client "professionals who don't have a degree"
2
Exquisite tone of voice
Same
3
Simple tone of voice
But modern
4
Campaign for perspective
5
ะกampaign for quick results
It would be good to combine, but if choosing, of course, the perspective.


๐Ÿฉบ Signals and Measures

 
A
B
C
D
E
1
Goal 1 (Increase engagement through social media)
Goal 2 (Create visually appealing content)
Goal 3 (Include engaging copy)
Goal 4 (Use videos for successful campaigns)
2
Signals (Include signals that show progress toward goals)
Increased clicks from social media pages
Increased number of views for images
Increased conversions from copy
Increased video engagement
3
Measures (Use specific metrics to illustrate progress from above signals)
15% increase in clicks from social media pages
20% increase in views due to photos and images
10% increase in conversions from copy
15% increase in engagement or conversions from videos
4
Why we chose that goal
Social media engagement helps spread brand awareness and drives traffic
Images are an effective tool to draw in views and help bring traffic
Engaging copy helps drive conversions
Need more channels for campaigns; videos are effective medium
All:
4
All:
4
All:
4
All:
4
All:
4


โญ๏ธ Purpose of the Project

  • Bring innovation to online tools
  • Help inspire others
  • Make life easier

๐Ÿ† Revenue Goal

This year (per week)
$100k
After campaign (per week)
+10%

๐ŸŽฏ Target Audience

Age

23-40

Gender

All

Traits

Smart, Aimed, Creative, Curious

Residence

USA, UK, Australia

Other

professionals who don't have a degree

๐Ÿฆ  Competitors

 
Details
Competitor
Your Company
Notes
1
Product overview
Edits videos with effects, filters, and tracks for sharing on social media
Edits videos with tools including audio adjustment, light enhancement, filters, and effects
2
Positioning/Category
Social Media
Social Media
3
Pricing
$5
$3
4
Core feature comparisons
5
Effects
6
Filters
7
Prerecorded tracks
8
Social media integration
9
Audio adjustment

๐Ÿ”‘ Key Consumer Benefit

  • Time saved
  • Problem solved
  • Mood improved

๐Ÿ›Ž Key Message

Life is easier with Zylcar Corporation.

๐Ÿ“ˆ Marketing Strategy

๐Ÿ›’ Offer to the Market

A Zylcar App can be considered a convenience market offering for someone who does not have much time but wants to succeed a lot. This app is an integral part of their work.

๐Ÿงฒ  Marketing Channels

  • Facebook Advertising
  • TV ads
  • Stores
  • Twitter
  • Instagram
  • Billboards


๐Ÿ‘ค Responsible Parties

Team Lead

๏ปฟBruce Loo๏ปฟ
bruce.loo@gmail.com

Content

๏ปฟConan Barbarian๏ปฟ
conan.barb@gmail.com

Design

๏ปฟBob Dylan๏ปฟ
bob.dylan@gmail.com

SEO


๏ปฟVito Corleone๏ปฟ
vito.one@gmail.com

โœ๏ธ  Call to Action

๐Ÿšฉ

You can add a task or change the date of existing ones for convenience.

 
Task List

๐Ÿ“ฅ More

๐Ÿšฉ

If you have questions you'd like to ask us โ€” leave them here. We love to hear from clients.

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