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Product Initiative Description


โญ๏ธ Context

Our company is a beverage company that sells coffee drinks. They are bottled and 100% organic.

๐Ÿšซ Issues

List potential user problems here. Highlight each one based on importance (red = high priority, orange = medium, green = low).
  • Energy and focus โ€” Consumers need to stay focused throughout the day. They look to coffee to get a pickup
  • Taste - Consumers don't want products that taste bad. They are seeking high quality taste
  • Health - Consumers care about their health and what they put in their bodies. They want products that are minimally processed and come from organic sources
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๐Ÿ”‘ Solutions

  • Provide adequate caffeine dosage in each serving
  • Make sure products are high quality in taste
  • Make products that are organic and locally sourced. Minimal preservatives should be in the products.
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๐Ÿงช Research

Add data and research (for example, interviews) in this section. Upload images or paste links if needed.
 
Research

๐Ÿ’ฏ Success Criteria

  • Increased revenue of $1,000,000
  • Social media engagement and conversions
  • Average monthly sales of at least 800
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๐Ÿ’ก Ideas

  • Create new flavor options to appeal to wider tastes
  • Create sugar-free version for people who are more health-conscious
  • Use better packaging and bottle designs
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๐ŸŽฏ Goals

  • Increase number of sales
  • Broaden consumer base
  • Increase revenue
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โœจ Solutions

  • Create new flavors and research trending coffee flavors
  • Include more healthy options
  • Use packaging to highlight benefits
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๐Ÿš€ Evaluation

Yes, we achieved our goals. Our revenue increased 10% since last month and according to consumer surveys, we are popular among a wide base of customers.