Product Initiative Description
⭐️ Context
Our company is a beverage company that sells coffee drinks. They are bottled and 100% organic.
🚫 Issues
List potential user problems here. Highlight each one based on importance (red = high priority, orange = medium, green = low). - Energy and focus — Consumers need to stay focused throughout the day. They look to coffee to get a pickup
- Taste - Consumers don't want products that taste bad. They are seeking high quality taste
- Health - Consumers care about their health and what they put in their bodies. They want products that are minimally processed and come from organic sources
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🔑 Solutions
- Provide adequate caffeine dosage in each serving
- Make sure products are high quality in taste
- Make products that are organic and locally sourced. Minimal preservatives should be in the products.
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🧪 Research
Add data and research (for example, interviews) in this section. Upload images or paste links if needed.
💯 Success Criteria
- Increased revenue of $1,000,000
- Social media engagement and conversions
- Average monthly sales of at least 800
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💡 Ideas
- Create new flavor options to appeal to wider tastes
- Create sugar-free version for people who are more health-conscious
- Use better packaging and bottle designs
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🎯 Goals
- Increase number of sales
- Broaden consumer base
- Increase revenue
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✨ Solutions
- Create new flavors and research trending coffee flavors
- Include more healthy options
- Use packaging to highlight benefits
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🚀 Evaluation
Yes, we achieved our goals. Our revenue increased 10% since last month and according to consumer surveys, we are popular among a wide base of customers.
